Video format for OGÉR (2024)
Rooted
in Tradition
Introduction
A cinematic tribute capturing Royal Antwerp’s team spirit, dressed in their new OGÉR-Tailored suits.
A campaign video built on a dynamic interplay of decors, styling and euphoric archive footage, tapping into the nostalgia and pride of its supporters.
Vision
Strengthen OGÉR’s presence in the Belgian market by linking cultural pride with luxury menswear, growing brand recognition through emotional relevance.
Shared as a video reel on the official OGÉR instagram account in collaboration with RAFC, the campaign reached a broad Belgian audience, generating high engagement and boosting brand awareness beyond the existing customer base.
Total views
0
Total engagement
0
Engagement rate
0
The video campaign was supported by portrait photography of key football players and close-ups showcasing the details and craftsmanship of the suits.
Creative briefing
The concept is based on three distinct settings — the stadium, the OGÉR store and the MAS rooftop — placing the players in visually clashing looks, from suits on the pitch to kits in-store. Combined with personal voice-overs and archive footage, the result was a rich, sentimental video strengthening its emotional impact with a link to OGÉR.
A visual clash of worlds. Blending iconic Antwerp locations, contrasting styling and sentimental storytelling to connect OGÉR with the local audience. This schematic layout translated the concept into a clear and actionable briefing for the videographer and team.
Behind the scenes at the football stadium in Antwerp, guiding the production and shaping the story.
Contributors
Video Producer - Quang Tran
Styling - Tommy de Witte
Case links