Video format for OGÉR (2023)
Rooted
in Tradition
Introduction
True stories, woven from threads of passion, tradition and dedication. Captured inside tailor’s ateliers in Naples where patterns are carefully cut and every buttonhole is sewn by hand.
Five ateliers, five stories. Chapter one unfolds at Atelier Orazio Luciano in Naples, founded by Orazio, now led with his son Pino.
Vision
Giving the audience a deeper appreciation of OGÉR’s heritage and craftsmanship, through intimate portraits of the ateliers, family stories and the skilled hands behind each garment.
Distributed via social media and OGER.com, “La Storia Sartoriale” became one of OGÉR’s best-performing Instagram formats in terms of engagement - based on likes, comments and shares.
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You see the garment, but what you don’t see are the hours of craftsmanship behind every detail. The photography was meant to reveal exactly that: the intimacy of the process.
Creative briefing
Aligning vision and execution is a key part of my approach, helping to translate my creative ideas into clear direction for everyone involved.
To ensure a shared vision, I create a detailed creative briefing for the crew and stakeholders. It covers the concept, storylines, visual references and technical specs for the photo- and videographer.
Production plan
Clear planning is just as essential as the creative idea itself. I translate the concept into a structured production plan — aligning team, timing and location to streamline the preparations and keep things running smoothly on set.
Production plan including logistics, location overview and a detailed call sheet for cast and crew.
On set in Naples, guiding the production and shaping the story from behind the scenes.
Contributors
Video Producer - Quang Tran
Photography - Dylan Wink