OGÉR Spring/Summer 2025
Rooted
in Tradition
Introduction
A seasonal fashion campaign for OGÉR Spring/Summer 2025, reimagining Riviera glamour in a cinematic, retro-inspired style.
Video played a key role, bringing the Riviera-inspired world to life through cinematic edits, subtle grain and retro tones — essential content for both the website and social media ads.
Vision
To bring OGÉR’s SS25 collection to life through a campaign that merges retro glamour with contemporary style, while expanding the brand’s presence across all channels.
As a cornerstone of the campaign, OGÉR’s magazine translated the SS24 collection into a curated, physical experience, inspiring customers and driving conversion both in-store and at home.
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Photography capturing the Riviera dream in an editorial style, while reinforcing product focus.
Look-based layouts with integrated product links supported campaign-driven emails, achieving strong performance across 50.000 active subscribers.
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Editorial-style photography that blends the story of the collection with a commercial appeal.
Creative briefing
For this multi-day shoot abroad, I created a full production plan and creative briefing — from model casting and location decks to budget management and logistics and planning — to inspire and guide a team of ten and ensure clarity on every level.
Clear, structured slides translated the concept into a concrete plan, aligning the crew on vision, style, planning and output.
Contributors
Photographer - Jasper Suyk
Videography - Quang Tran
Make-up & Hair - Carlijn Beukers
Magazine Production - Mazeline
Case links