OGÉR Spring/Summer 2024
Capri
Summer
Introduction
A Spring/Summer 2024 campaign inspired by the timeless elegance of Capri, translating OGÉR’s Italian roots into an attractive visual story for both digital and print.
Set against the backdrop of the sea and an iconic Italian estate, the campaign captures the effortless luxury of Capri
Vision
Translating the Italian heritage of OGÉR’s menswear collection into a campaign that reflects Mediterranean elegance, reinforcing the brand’s luxury identity across digital, social and print channels.
As a cornerstone of the campaign, OGÉR’s magazine translated the SS24 collection into a curated, physical experience, inspiring customers and driving conversion both in-store and at home.
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Editorial-style photography that blends the story of the collection with a commercial appeal.
Creative briefing
From concept to call sheet, the production deck focused on location, styling and storytelling with a strong visual emphasis on the unique Italian estate and its refined atmosphere.
Clear slides mapped out every detail of the shoot — from schedule and crew to visuals and mood — keeping the team aligned and the production process seamless.
Laid-back refinement captured in the Italian sun. This shot blends timeless menswear with the effortless charm of Capri.
Behind the scenes on set, overseeing creative direction and styling to bring the campaign vision to life.
Contributors
Photography - Daan Zahradnik
Videography - Quang Tran
Make-up & Hair - Carlijn Beukers
Magazine Production - Mazeline