I bring together a background in fashion and digital design with a deep love for meaningful storytelling, (heritage) branding and craft. Over the years, I’ve led creative teams both in-house and at agencies, working across branding, graphic design and photo/video production to develop concepts and campaigns for both online and offline channels.

I value shared creativity and enjoy bringing clarity and energy to a team’s dynamic—offering both structure and inspiration. As a hands-on leader with a ‘learning by doing’ mindset, I actively contribute to the creative process, drawing on my technical skills to help shape ideas into impactful outcomes.